The Importance of Developing Your Unique Presentation Style

A few weeks ago, a woman approached me after a speaker skills workshop to say that she didn’t think she “had it” in her to lead meetings in the way she saw others leading them. Most of the leaders at her company were, in her words, “bubbly" — and she didn't see herself that way.

But we talked about how she could present HER way. I told her that one of my favorite past bosses was a pretty serious guy with a dry sense of humor who definitely did not talk with his hands. (“So pretty much my opposite!” I told her.) But he was informative, confident, and could hold the room's attention — all while being himself.

She walked away with the biggest smile.

One essential thing about presenting is #authenticity — showing up as yourself. If you’re distracted when you speak, trying to act like someone else rather than focusing on your content, the audience will be distracted too. Sure, there are some techniques we can all learn (how to project so the audience can hear you, how to speak at a speed that isn’t too fast or slow, and things like that). But finding YOUR authentic voice — that’s the essential part.

Something I say a lot about presentation training: “The goal isn’t for you to present like me — the goal is to figure out presentation skills that work for you.” The world already has me as a speaker! We don’t need another me. We need you. (This is why I love giving workshops and keynotes about communication skills. These skills can genuinely help people unlock their potential as leaders!) 

Communication Skill: Developing Your Unique Presentation Style

When you're working on your presentation skills, it can be tempting to try and copy the styles of presenters you like. After all, these people have mastered the art of delivering a great presentation, so why not learn from them? But here's the thing—every presenter is different for a reason. Because every one of us is different! It's important to figure out your presentation style—the way you are going to present that shows off the most confident, clear version of you.

For me—I use storytelling, humor, and data, and I'm a fan of slide decks and pithy jokes. But you? You might like quotes from thought leaders. Or videos. Or long, descriptive stories told in reverent tones. Or quick, to-the-point facts that an audience can't help but sit up to hear. 

If you're engaging in presentation training, it's absolutely helpful to watch successful presenters—with the goal of trying out what works for you, not copying anyone's style. 

How to Develop Your Presentation Style

The first step in developing your presentation style is understanding what your strengths are. What are you good at? What do you enjoy doing? Do you like telling stories? Making jokes? Using props or demonstrating something? 

Are you someone who’s really good at explaining technical instructions, meaning that you can explain things step-by-step? Or are you good at capturing the big picture? 

When you tell stories to your friends—what do you sound like? Are you conversational? Dramatic? To the point?

Once you know what your strengths are, you can start to build a presentation style around them.

For example, if you're good at making jokes, why not infuse your presentations with a bit of humor? Or if you're good at using props or demonstrating something, then what props can you bring to make your point? If you’re someone who likes to get to the point, then you might present well when you have an outlined meeting agenda or structured presentation. If you’re someone who can explain the big picture, you might try starting your presentations with a big-picture story. 

The key is to focus on what works for you—not what works for someone else. And don't be afraid to experiment! Trying new things is how we learn and grow.

Remember—Every Presenter is Different for a Reason

Don't fall into the trap of copying someone else's style. Instead, find the presentation style that works best for you by focusing on your strengths and experimenting with new ideas. 

Not only will it play to your strengths—but it’ll also be much more authentic. 

If you want more tips about presenting, communication skills, and learning to communicate in a way that fits your unique style – then sign up for our 3-minute newsletter, 8&21. We send 8&21 twice a month, on the 8th and 21st, and each inspiring issue can be read in three minutes or less.

Looking for a presenter who can bring communication to life? Learn more about Sarah Glova, a keynote speaker and workshop facilitator who’s described as “more energetic than a cup of coffee,” and who’s passionate about helping audiences learn practical ways to improve their communication at work. Learn more at sarahglova.com.